What is the company?
Chrysler
Who is the target audience:
people ages 16-26
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, human interest, BA attitude, motivational
How were camera shots and editing used to enhance the message?
pictures of broken buildings. panning arund car and city.
What is the slogan/message for the company?
imported from detroit. This is the motor city, and this is what we do.
Was the message effective? Why or why not?
yes, people see a celebrity talking about there country driving a nice car
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